No Place for Prejudice - British Future
“There is no place for prejudice in Britain. Don’t turn a blind eye. Call it out.”
A campaign delivered via mobile app, seeking to raise awareness about racism.
Everyday Racism is a resource developed and managed by All Together Now, Australia’s leading think tank on issues related to extremism and social polarisation. Everyday Racism is an award-winning mobile app designed to challenge users’ understanding of racism. The app is immersive and interactive – users receive texts, tweets, images and videos that challenge pre-conceptions and assumptions around race, while trying to highlight the importance of speaking up or reporting instances of verbal or physical discrimination, whether as a witness or victim. Importantly, the app educates users about racism manifested towards different ethnic groups – users can choose to live a week in the life of an Aboriginal man, a Muslim woman, an Indian student, or as themselves.
“There is no place for prejudice in Britain. Don’t turn a blind eye. Call it out.”
Raising awareness and protecting against online harms by helping to create an informed community of support.
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