1
Strategy
An effective campaign begins with detailed planning. Browse our library of tools, guides and case studies to learn how to create an effective plan for the design, development and delivery of your campaign.
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Our interactive toolkit is completely free to use. Just register and you are ready to go!
Don't forget to look through our showcase of campaigns and resources to help guide the design and development of your campaign. Once you have gone through the three easy steps, you can also apply for advertising credits from GIFCT members and submit your campaign for a chance to be featured in our library.
2
Content
Explore our resources and campaign examples to see what worked in practice and what didn’t, and gain the insight you need to create the most impactful campaign possible.
3
Promotion and Evaluation
Use our step-by-step tools and guides to learn how to reach and engage your audience on social media and beyond. Learn more about how to evaluate your campaign’s performance.
Search Engine and Social Media Advertising Credits
Do you have an idea for an online campaign that could be amplified via advertising? Facebook, Google, Microsoft and Twitter each have unique ad grant programs. Apply for a chance to gain free ad credits to disseminate your campaign to its audience.
Applying for Advertising Credits
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Sign up to build your campaign strategy and create your production, promotion and evaluation plan. You can also submit your work for a chance to have it featured on the website!
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